As a business owner, getting your website hacked is a terrible incident. A hack could lead to lower website traffic and a hit on your profit. But most importantly, your information becomes vulnerable to the public.
However, there are many ways to avoid hackers, such as installing a hacking prevention program or adding an Secure Socket Layer encryption to your site (more commonly known as SSL). SSL is an encryption that uses a security technology that allows data in the server to remain private.
Not all websites automatically come with this type of technology, but it is extremely beneficial. One way to know if a site has SSL is if HTTPS shows up on the search bar instead of HTTP.
Not only is your site safer with SSL, but Google also gives better a ranking and it boost sites that are SSL friendly. This means that HTTPS has a better SEO compared to HTTP.
In fact, starting 2017 Google is going to penalize sites that are not SSL encrypted. This means that ALL login sites will need SSL, including all WordPress sites.
Google stated: “Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure”.
Websites have to be fully encrypted (meaning every page must be secured) in order to not get penalized.
If your website is not SSL encrypted, Google will label your site as non-secure. This is especially detrimental for e-Commerce businesses, because it may cause wary customers from visiting your site and from purchasing your product and/or service.
Not only will visitors be more prone to not visit your site, but it will also be more prone to hacking. The site will already be labeled as non-secure so hackers will be more intrigued to attack it, especially if it is an e-Commerce site.
If you need help adding SSL to your site, feel free to contact NVG. We can help your site just in time before 2017, so that it does not get penalized.